Tuscadero Makes a Bold Entrance on the Jeep Gladiator

For Jeep fans, the name Tuscadero conjures up images of a vivid, head-turning magenta hue that has graced the iconic Wrangler. And now, this audacious colour is making its way to the equally adventurous Jeep Gladiator midsize pickup truck. 

After over 30,000 customers clamoured for Tuscadero on the Wrangler when it debuted in 2021, Jeep took note of the overwhelming demand. The brand listened to its passionate community and is delivering this chromatic delight as an option on the 2024 Gladiator.

What is Tuscadero? It's an intense, deep shade of magenta that oozes confidence and personality. On the trail-conquering Gladiator, it makes a bold statement of individuality and flair.

This vibrant new color arrives as the 2024 Gladiator receives a host of upgrades and enhancements. Jeep is doubling down on the Gladiator's core selling points - unrivaled off-road capability paired with true open-air freedom.

For 2024, the Gladiator brings more advanced safety tech like side-curtain airbags, forward collision warning, and adaptive cruise control. The interiors get a major tech boost with the new Uconnect 5 infotainment system featuring a massive 12.3-inch touchscreen, wireless Apple CarPlay and Android Auto.

Under the hood, the proven 3.6L Pentastar V6 continues to provide a stout 285 hp and 260 lb-ft of torque. This gives the Gladiator exceptional towing capacity up to 7,700 lbs and a best-in-class payload capacity of 1,725 lbs.

The Gladiator's unmatched versatility is on full display with its ingenious open-air possibilities. It offers removable tops, doors, and even a folding windshield for the ultimate open-air driving experience.

This unique blend of incredible capability, go-anywhere credentials, and customization makes the Gladiator an incredibly compelling choice in the midsize truck segment. No wonder it ranked #1 in new vehicle quality among midsize pickups in the J.D. Power 2023 Initial Quality Study.

The Tuscadero colour can be optioned now on Gladiator Mojave and Rubicon trims for $695 and will expand to other trims later this quarter. This bold new shade will start arriving at dealers across the country this summer.

So, if you want to make a statement on and off the trails, be sure to check out the 2024 Jeep Gladiator in the unmissable Tuscadero colour. It's a vivid way to showcase your adventurous, off-road-ready spirit.