Ready for Adventure: The Legendary Wrangler Rubicon Celebrates 20 Years

Jeep celebrated its iconic Rubicon model's 20th Anniversary by introducing two new special editions at the 2023 Chicago Auto Show. The Wrangler Rubicon 20th Anniversary Edition comes with unprecedented features both inside and out, making it a must-have for all Jeep and off-road fans. It is available on two models only: the Wrangler Rubicon 4xe or 392. Let’s take a closer look and discover all that these Special Editions have to offer.

The Rubicon 20th Anniversary edition package's eye-catching details include a seven-slot grille, beadlock-capable wheels, an 83-piece tool kit, a triple hoop grille guard, steel bumpers and half-inch suspension lift. Exterior elements are also finished off with stylish 20th Anniversary decals. Inside the SUV, you'll find red-and-black leather seats and a red leather-wrapped instrument panel bolster - complemented by an exclusive Swing Gate plaque and shifter medallion. Furthermore, the Wrangler Rubicon 392 takes luxury to new heights with its Mopar-designed factory-installed onboard air compressor – something never seen before in a Jeep Wrangler!

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and overdelivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America.

“Today the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in Canada and the U.S. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, providing unmatched capability.”

The 2023 Jeep Wrangler Rubicon 4xe and 392 20th Anniversary packages are now available for purchase! With MSRP prices of $10,995 and $12,995, respectively, customers should act quickly as production is expected to start soon at Ohio's Toledo Assembly Complex, with vehicles shipping out by Q2. Don't hesitate - get yours today!